About Reshape
Senior people who do the work themselves.
Most consultancies are staffed by smart generalists who have never been responsible for the outcomes they're advising on. The work gets done by junior staff and reviewed by partners who haven't been close to a real operation in years.
We work differently. The people you speak to are the people who do the work. We've built and broken operations ourselves. That shapes every diagnosis we make.
No juniors. No handoffs. No decks without delivery.
What we believe
Attention applied in the right place fixes most things.
Reshape was founded on a simple observation: most business problems aren't complex. They're just not getting enough of the right kind of attention. We exist to provide that attention — and to build the tools that make the fix permanent.
- 01The people who diagnose your problem are the same people who fix it — no junior staff, no handoffs
- 02We've been operators and engineers, responsible for things breaking at 2am — that shapes how we think
- 03Narrow by design: fewer projects, more time per engagement, consistently better results
- 04Solutions that took two weeks to diagnose take two days to fix — the upfront investment compounds
How we operate
The things we don't negotiate on.
We work differently from most consultancies. These aren't aspirational values on a wall — they're the constraints we operate inside on every engagement, with every client.
- 01Opinion over options — we form a view, share it plainly, and stand behind it. You're hiring us to have judgment.
- 02Slow start, fast finish — more time upfront understanding the problem means faster, more durable fixes downstream.
- 03Delivery over discovery — every engagement ends with something working in production, not recommendations in a document.
- 04Honest about fit — we'll tell you if we're not the right people for your problem. We'd rather lose the work.
By the numbers
A small firm that punches above its weight.
We keep the team small deliberately. It's what lets us stay senior across every project we take on.
Our team
The people you'll actually work with.
No bait-and-switch. The people on the website are the people on the project.
Marcus Vael
Founder & Principal Consultant
Spent a decade running operations and engineering at mid-market companies before concluding the problems were always the same — and usually fixable. Founded Reshape to prove it at scale.
Lena Hartmann
Head of Engineering
Built and shipped production software at three different fintech companies. Believes the best software is the kind that makes itself unnecessary by the time you've outgrown it.
Daniel Osei
Senior Process Consultant
Former supply-chain analyst who realized that most operational problems are people and incentive problems wearing a process costume. Now fixes both.
Ready to start?
Tell us what's slowing you down.
A 30-minute call is usually enough to know if we're the right fit. No deck, no sales process — just a direct conversation about your problem.
Book a 30-minute call