The Challenge
Junoon Cafe is a shisha lounge in Bradford. Guests stay two or three hours at a time. That's a long window to sell drinks — and the owner, Chow Ahmed, knew the numbers weren't where they should be.
The POS told him totals. It didn't tell him which staff were upselling, which shifts were converting, or how much stock was walking out the door as wastage. No feedback loop, no visibility.
Our Approach
We sat in with Junoon's floor team across three weekends before writing a line of code. Watched how orders moved, when upsells happened, how stock was counted at close.
The problem wasn't motivation. The staff were good. The problem was structural: a server who sold forty drinks looked identical to one who sold twelve. Managers couldn't see performance until days later.
The Solution
We built a bespoke CRM around how Junoon actually operates.
Real-time floor dashboard. Revenue by category, by server, by hour. Not three days later in a spreadsheet.
Per-staff upsell leaderboards. Live, visible to the floor team. Servers started competing because they could finally see where they stood.
Stock reconciliation. Tracks what was purchased, what was poured, what's left. Pour discrepancies flagged within hours.
Shift-level reporting. Promotions A/B tested across weekends. No more guessing what actually drove revenue.
POS integration. Pulls from the existing system. No double entry.
Results
Six months in: soft drinks up 80%, alcohol up 120%. Stock wastage down by a third — mostly from catching pour discrepancies that had gone unnoticed for weeks.
Shift close-out dropped from 45 minutes to under 10. Managers started putting stronger upsellers on busier nights using actual data instead of gut feel.
The leaderboard turned out to be the highest-leverage feature. It cost almost nothing to build.
"They sat in with our floor team across three weekends before writing a line of code, then built us a CRM that actually fit how a shisha lounge runs. Six months in, soft drinks are up 80% and alcohol's up 120%. My managers finally trust the numbers."
— Chow Ahmed, Owner, Junoon Cafe